Getting Leads in the Old Platform Compared with How Leads are Acquired and Used Now
It used to be that the sales and marketing departments of a company did not see eye to eye on issues, but today, companies that are forward thinking have gone over these squabbles. This conflict is seen when marketing accuses sales of not following up the leads that they are bringing in and therefore their efforts are wasted, while sales tries to follow the strategy of marketing but they feel that marketing is providing too many leads that do not hold a real buyers, since marketing is placing a wise area of coverage. The progress of the company is hampered as a result of this. Because of this situation that worst thing that can happen when this remains unresolved is that the real leads are not recognized and eventually fall into the crack.
To help remedy the situation, there is a need to bridge this breach between sales leads and marketing leads, and this is very important. Bridging this gap can be difficult for the old platform where the company is supreme because of the scarcity of products and services available to consumers but with today’s paradigm shift, the customer is already the master, because of the numerous choices available to him to answer his particular needs. What is actually happening in the old platform is that the marketing personnel is constantly seeking new sources of leads, and crafting messages to strike peoples’ interest in the company’s particular product and services from as many places as possible while sales, who are trained to advertise the great features that the company’s products bring, looks for ways to enforce what the marketing department has initiated. You can see clearly that the two departments have two different strategies, the marketing is more of an experimental frame of mind, whiles the sales department constantly hunts for more features so that they can close the sale. They cannot coordinate these two functions.
Today, marketing, in the platform that appeals to a potential customer, by creating an indirect benefit so as to draw only those who are potential buyers of a particular company product or service, can acquire leads that come from various sources or activities. The acquisition of marketing leads is then brought to the lead management team who now gets the specifics of each potential customer and uses these inputs to subject them to multiple sales stages until they reach a point when the consumer finally makes a purchase. Here it is where you can see sales and marketing working together as one. You can get your sales and marketing teams work in one accord if you use a leading-edge customer relation management solution.